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The best way to approach cold traffic is to think of it as way to introduce yourself. I personally use it as a way to say to people “hey there, my name is Mick and I’m going to show you how to make your website more profitable. Here’s what you’re going to learn from me that will enable you to do X, Y and Z…”.
So there’s actually 3 things at work here, I’ll tell you about them in a second. Ok, so first let’s figure out what the goals of cold traffic should be, this is what you’re trying to achieve, what you’re trying to accomplish from your campaign.
